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Restaurant chain Chef Fei removes controversial slogan amid online scrutiny_我的网站

一 |     连日来，远东梧集科技（）有限公司机器人编码器板卡生产线一派繁忙。

二 | “我们刚为北京一家客户交付了1.1万套板卡，又接了1.8万套订单。”位于廊坊三河市的远东梧集常务副总经理马光荣告诉记者，京津冀三地联合打造机器人产业链，为他们拓展京津冀客户带来极大便捷。

三 | 北京这家企业专注于研制机器人关节模组中的编码器，而远东梧集则为其供应编码器的关键部件板卡。直径30毫米的板卡上，集成了上百个精密元器件，对生产精度与良率提出了极高要求。    (ECNS) -- Hunan cuisine restaurant chain Chef Fei has begun removing its long-running slogan, "National King of Stir-Fried Pork," following widespread online debate over how the title was awarded.    Chef Fei (Feidachu), which operates more than 200 restaurants across China, has come under scrutiny in recent days over the slogan -- prominently used in its branding for nearly six years.    The title was awarded in late 2020 by the China Cuisine Association following an entirely online "National Stir-Fried Pork Competition."    Contestants were required to submit a three- to five-minute cooking video along with photos of their dishes. The final results were based equally on public online voting and scores from professional judges who assessed the submissions remotely, with no live tasting or blind taste test involved.    Chef Fei founder Fei Lianghui received 19,278 public votes, ranking first in the competition and earning the title "National King of Stir-Fried Pork."    The phrase was subsequently displayed beneath the Chef Fei logo at its restaurants and was also chanted by staff when serving the chain's signature dish, stir-fried pork with chili peppers.    After details of the competition's judging process resurfaced on Chinese social media in early August 2026, the issue quickly became a trending topic.    Critics questioned how the taste and quality of a dish could be properly judged based solely on videos and photos. Legal experts also raised concerns that the phrase "National King" could be interpreted as an absolute or superlative advertising claim, potentially placing it in a gray area under China's advertising regulations.    Questions were also raised over the commercial use of the title, as the original award was granted to Fei Lianghui as an individual rather than to the restaurant chain itself.    Reporters have since noticed signs that Chef Fei is quietly phasing out the slogan. The phrase has disappeared from the brand's official customer service messages.        At several restaurants in Beijing, the slogan could still be seen on printed menus, but it was no longer used in in-store broadcasts. Some interior walls also showed signs that promotional wording had been removed, while staff had stopped referring to the title when serving the signature dish.    (By Helen Mo, intern Xu Wenda)                    。远东梧集引进先进的SMT贴片生产线，突破生产工艺，实现了规模化量产。如今，北京客户的人形机器人编码器国内市场占有率不断提升，远东梧集月供应量也从两年前的几十套提升到十几万套，成为京津冀机器人产业链中不可或缺的重要力量。“除了板卡，我们还为京津冀客户配套水下机器人传感器等产品。”马光荣说，随着三地机器人产业链的深度融合，公司正加速融入区域产业生态。

四 | 7月30日，在北京亦庄举办的2026ESCC具身智能供应链生态大会上，具身智能供应链快速响应平台“机因工场”发布，助力零部件从下单到交付48小时完成，为京津冀机器人整机制造企业提供“家门口”的全链条配套保障。远东梧集、唐山百川机器人共享智造工厂等企业入驻。“我们计划将研发中心设在平台线下空间，为京津冀机器人整机企业提供设计优化建议和支持，提高产业协作的效率。

五 | ”马光荣对未来充满期待，“入驻平台后，将进一步提升公司产业配套能力与发展能级。

六 | ”京津冀是机器人产业发展高地，今年以来，三地机器人企业优势互补、相互赋能，不断深化产业创新协作。今年4月，京津冀7家机器人专业园区共同签署《京津冀“机器人+”产业园合作协议》。三地以构建“创新研发—成果转化—生产制造—应用示范”全链条协同发展生态为核心，打造“北京研发、津冀转化、制造、区域共享”的机器人产业协同发展模式。7月30日，京津冀具身智能机器人供应链协同发展联合体设立，将聚焦供应链短板，协同推进场景开放、企业引育和政策创新，加速构建以龙头整机为牵引、关键零部件集聚的产业生态格局。

七 | 协同赋能、串珠成链。上半年，省机器人产量同比增长34.9%。产业协同发展是京津冀协同发展战略三个率先突破领域之一。京津冀联合打造机器人、新能源和智能网联汽车等6条重点产业链，推进建设安全应急装备、集成电路等具有竞争力的先进制造业集群，打造更具韧性和活力的产业链群。在凌云工业股份有限公司涿州工厂103工房一车间，不到4分钟，下线一套新能源车的电池下壳体总成，2小时内就能运抵北京亦庄某车企生产基地。今年，北京某车企一款新能源和智能网联汽车上市热卖，让凌云股份中央研究院工程师李月倍感自豪。这款车上的防撞梁，是他们与北京车企联合设计研发的。总部位于涿州的凌云集团，汽车零部件板块在京津冀布局11家分、子公司，为区域内北京奔驰、长城汽车等车企配套，构建起“研发在涿州、生产在三地、配套全区域”的协同格局。目前，他们与车企建立联合实验室，实现从预研、设计到量产的同步开发，项目年产值超50亿元。京津冀正加速实现共造一辆车、共筑一个生态。

八 | 三地共建京津冀智能网联新能源汽车科技生态港，在北京顺义、天津武清、廊坊各建一个园区，构建“1小时汽车零部件配套圈”。其中，廊坊园主攻轻量化、电子电器及内外饰赛道，已签约引进22个项目，以全链配套优势完善产业生态支撑。以链为媒，聚链成势，链出产业发展新动能。京津冀汇聚新能源汽车全链条资源，年产值破万亿元。已有220余家零部件企业进入北汽、小米等京津车企供应链。上半年，省汽车制造业增加值同比增长10.4%。京津科技创新要素密集，是一座创新“富矿”。

九 | 推动平台共建、仪器共享、人才共用，让创新资源在京津冀自由流动、高效配置，在对接京津、服务京津中加快发展自己。

十 | 在今年4月底举办的京津冀科技成果中试直通车对接会上，《省制造业中试服务资源目录（第一批）（2026年度）》发布。目录共收录88家优质中试平台，将推动更多京津科技创新成果在冀孵化转化，提高在区域内转化效率和比重。链在延伸，群在壮大。

十一 | 目前，京津冀氢能、生物医药等6条产业链从绘图落点迈向深耕细作，国家先进制造业集群增至7个。京津冀还将推动生命健康、人工智能、新一代信息技术等集群加速向世界级产业集群迈进。

十二 | 以北京（京津冀）国际科技创新中心扩围为契机，京津冀三地共绘“一张图”、共下“一盘棋”，持续推动创新链与产业链融合，在协同创新和产业协作中实现共赢。（日报记者 米彦泽）。

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