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Kabhi Khushi Kabhie Gham: The Bollywood Comfort Film Even Gen Z Cannot Quit Watching_我的网站

A |     本文来自微信公众号：凤凰网财经 （ID：finance_ifeng），作者：凤凰网港股，原文标题：《周大福珠宝又要涨价了！三季度销量下滑，半年关店611家》                    凤凰网港股讯10月20日，周大福珠宝相关负责人向凤凰网港股表示：考虑到金价持续上涨对成本的影响，周大福珠宝集团计划在10月底提高定价黄金产品的零售价格，大多数产品的提价幅度预计在12%-18%。    There are movies you watch and then there are movies you grow up with. Kabhi Khushi Kabhie Gham, or simply K3G, belongs in the latter category. The movie was released in 2001 and became one unapologetically grand Bollywood family drama by all means. Needless to mention, by all modern logic, it may feel dated to today’s Gen Z audience. And yet, more than two decades later, it remains a cultural mainstay. It is still memed, streamed, quoted and rewatched with the same enthusiasm as ever. Surely, you scroll through a bunch of Poo-inspired memes every day, and so do I!So, what is it about K3G that continues to resonate with a generation raised on Instagram reels, global cinema and an 'it's simply not giving' attitude?The drama is the point          First things first: K3G does not do subtle and that’s exactly why it works. In an era of overstimulation and performative minimalism (cue in clean girl aesthetic), K3G offers catharsis through excess. The emotions are loud, the conflicts are operatic, and the stakes are always sky-high. Estrangement from your family because you married for love? Of course. Tears flowing in designer sarees? Naturally.Gen Z doesn’t love K3G despite its melodrama, they love it because of it. The film understands that feelings don’t come in half-measures and neither does Bollywood at its most iconic.Characters that became archetypes          Few films have characters as instantly recognisable as K3G. Rahul Raichand (Shah Rukh Khan, who else?), the turtleneck hot cake is the blueprint for the emotionally wounded romantic hero. Anjali, played by Kajol, is chaotic, loud, loving and relatable with a capital R. Poo (Kareena Kapoor Khan), once dismissed as over-the-top, is now a certified Gen Z icon. Why? She is confident, self-aware, and living by her own rules long before 'main character energy' was a thing. These characters have transcended the film itself. They are in GIFs, memes, audio trends and Halloween costumes. Most of Bollywood's digital footprint, thanks to Karan Johar, is filled with K3G.Nostalgia without the baggageMillennials would agree, K3G is nostalgia tied to childhood. It was a part of Sunday television reruns in family living rooms. But for the Gen Z, the nostalgia is second hand. But no less powerful. It is comfort cinema without personal baggage. Watching K3G feels like stepping into a warm and exaggerated version of a family. The said family is flawed, dramatic but ultimately united. Interestingly, K3G offers a fantasy version of reconciliation. It does not pretend to be realistic but promises emotional closure. And sometimes, that’s exactly what viewers want.Aesthetic excess, before it was cool          Let’s talk about the look of K3G. The mansions (how can the Raichand house be in Delhi?), the couture, the sweeping foreign locations, the slow-motion entrances and more kept the cinematic maximalism alive, before TikTok rediscovered it. Gen Z, with their love for irony and camp, understands K3G as both sincere and spectacular.     There’s a reason scenes from the film circulate endlessly online. Jaya Bachchan sensing Rahul’s presence and Poo declaring her life philosophy lends itself effortlessly to remix culture. K3G knows it is iconic and does not have to fight for a place in the museum of the grandest Bollywood movies ever made.Music that refuses to ageFew Bollywood albums have the staying power of K3G. Kabhi Khushi Kabhie Gham's aching title track in the legendary Lata Mangeshkar's voice to the wedding staple Bole Chudiyan continue to show up at family functions, reels and late-night nostalgia playlists. For Gen Z listeners, these songs carry drama and longing in just a few notes. The tracks don't need the algorithm to drive them to the right audiences, for they are popular just the way they are.The comfort film effect          At its core, K3G survives because it understands that people return to stories that make them feel held. The film doesn’t judge its characters for wanting love. It validates those desires with dhol and background violins.Gen Z, often labelled detached or ironic, has shown time and again that they crave sincerity. K3G delivers sincerity in abundance. It says it’s okay to care too much, cry openly (men, take notes) and believe in dramatic reunions.Also Read: Kajol Celebrates 24 Years of Kabhi Khushi Kabhie Gham With Fun Post。集团设有机制密切监测金价波动，并适时作出价格调整，以应对市场变化。                   黄金市场正经历一场史无前例的暴涨，短短两个月伦敦现货黄金价格涨幅超过25%，并创下每盎司4300美元的历史新高。

B | 对于近期黄金市场波动加剧对集团的影响，周大福珠宝表示：各圈层消费者对不同黄金产品的需求持续，周大福珠宝集团将继续通过创新设计、优化服务、市场洞察等满足消费者的多元需求，积极开拓新市场。                   据凤凰网港股向线下门店核实，有店员回应称尚未接到集团关于近期产品调价的正式通知。本次并非周大福今年第一次涨价。今年3月，该品牌已完成一轮10%至20%的调价。据周大福珠宝官网数据，10月20日周大福珠宝足金饰品每克价格为1262元，投资黄金每克1113元，黄金增值服务金价为1108元/克，黄金回收服务金价为994元/克。凤凰网港股拨打线下门店店员称暂未接到近期调价的通知。

C |                    在金价影响下，处于黄金产业链下游的足金饰品头部品牌大多销售疲软、业绩承压。周大福发布2025财年年度报告显示，期内，周大福营收、净利双下滑。营业额同比下降17.5%至896.56亿港元，归母净利润同比下降8.98%至59.16亿港元。短短一年时间里，周大福在中国内地市场净关闭896家门店。                   10月17日，周大福（港股代码：01929）披露截至2025年9月30日止3个月未经审核主要经营数据。周大福表示，受惠于定价产品的强劲增长势头及计价黄金产品的改善趋势，内地以及香港、澳门的同店销售增长均全面回升。报告期内，集团零售值增长4.1%。其中，定价黄金产品类别的零售值增长增速同比增长43.7%。

D | 公司期内零售值同比增长4.1%，其中内地市场零售值同比增长3%，香港、澳门及其他市场零售值同比增长11.4%。                   不过，品牌零售值的增长受益于金价上涨的带动，但整体销量其实有所下降。

E | 期内，内地的同店销量下滑8.6%，香港、澳门的同店销量则是下滑了10%。                   随着业绩不断承压，周大福继续大规模关店。截至2025年9月30日，周大福零售点共6041个，其中72.7%为加盟店形式。2025年3月31日至9月30日短短六个月时间，周大福在中国内地关店数量达611家。                             二级市场上，截止10月20日收盘，周大福(01929.HK)股价下跌0.79%，报16.39港元/股，市值为1617亿港元。                   近日，多家主流珠宝品牌的“一口价”黄金饰品陆续启动涨价，部分涨幅高达35%。据报道，周生生将于10月16日起正式调价，“一口价”黄金饰品涨幅在25-35%之间；周大生“一口价”金饰预计在月底进行涨幅15%左右的调价，有潮宏基店员透露调价后的标签或将在近期到店。老铺黄金发布预告称将于10月26日进行产品提价调整，产品调价详情，以线上线下门店产品实际标价为准。这已经是老铺黄金在今年年内的第三次涨价。

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